Rose Parade Float Decorating in Full Bloom at Fiesta Parade Floats

December 26, 2011 01:00 PM?Eastern Time?

Thousands Of Volunteers Begin The Magical Process Of Transforming Giant Foam And Steel Structures Into Magnificent Masterpieces At America?s Winningest Float Builder

--(BUSINESS WIRE)--Fiesta Parade Floats:

DECEMBER 27 - JANUARY 1, 2012
OPEN FOR MEDIA, DAILY
4:30 AM ? 11:30 PM

WHAT?

• America?s Most Dominant Float Builder and designer go for a 19th straight Sweepstakes Trophy (the parade?s top prize), with a line-up that includes: Macy?s, Republic of Indonesia?s Ministry of Tourism & Creative Economy, Paramount Pictures, Dick Van Patten's Natural Balance^? Pet Foods, Discover Card, Dole Foods, City of Torrance, Kit-Kat Clocks, AIDS Healthcare Foundation, Girl Scouts of Greater Los Angeles and Kaiser Permanente.
• Carnival?Like Atmosphere: Hundreds of excited kids, families and volunteers gather at Decorators? Village and begin the arduous process of affixing thousands of flowers and floral arrangements to this year?s Rose Parade floats - a task that requires over 10,000 cumulative hours for completion.

WHY BE THERE?

• It?s Where the Winners Live: Simply put, Fiesta Parade Floats has a prize winning rate of over 65% for the last 22 years, the highest prize winning rate in the Rose Parade industry, and has built the last 18 Sweepstakes Trophy Winning Floats.

• GREAT PHOTO OPPORTUNITIES: Decorators? Village is the best place to get an up-close look at the Rose Parade preparation, as it is always buzzing with excitement all day and night.
• Inside Look: Bring your audience a behind the scenes look at the hard work ? and fun ? that goes into getting the floats ready for the 2012 Tournament of Roses Parade.
• Secrets Of The Fab 3: Meet world-renowned float designer Raul Rodriguez, floral director Jim Hynd and float builder Tim Estes as they reveal their secrets for creating the ?magic? that has yielded 18 consecutive Sweepstakes Trophies.
• Action: An opportunity for your favorite ?on the scene? reporter to get their hands dirty and learn the finer points of Rose Parade float decorating with a line-up that includes a little bit of everything from children?s dreams to high-flying Girl Scouts and surfing dogs to movie magic, timeless fun, environmental action, the Royal Court and more, Fiesta?s 2012 line-up of float entries features a little bit of everything.

Fiesta Parade Floats
16016 Avenida Padilla, Irwindale, California

Source: http://feeds.businesswire.com/click.phdo?i=149c0e0e4a80005c04fe6ce14d3c3d14

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