Power To The Cloud: Twilio Takes Its SMS Messaging API Global, Adds Dozens Of New Languages, 150+ Countries

Today comes another step in Twilio's march to take over how web and mobile apps communicate to their users. The company is ramping up its SMS service, which now supports languages like Arabic, Chinese and Japanese; and interconnects with over 1,000 carriers in over 150 countries. These are both big expansions for Twilio, which previously had Latin-only support for just a few dozen carriers. The move puts Twilio into a stronger position in its strategy to focus on offering simple cloud-based voice and messaging APIs to developers, and for them in turn to incorporate them into their web, iOS and Android mobile apps as light, client-free features. Twilio says that global SMS had been one of the "all-time most-requested features" from its developers. Creating it also fits in squarely with Twilio's larger business model, which hinges on scale: Twilio typically charges low prices for its cloud-based APIs and then makes its returns by pushing a lot of volume through them. Twilio says that the new SMS service will now be able to reach "billions" of people.

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